Case Study: The Women’s Hospital strengthens staff engagement and recruitment with Ellis Jones

The Women’s Hospital boosts staff engagement across all teams with Ellis Jones

The Women's Hospital, a major hospital in Victoria, faced a challenge with the recruitment and retention of staff in clerical, administrative, and technical roles. The vendor, Ellis Jones, was engaged to help address this challenge through a communications service.

Ellis Jones developed a new brand identity and recruitment marketing campaign to articulate the hospital's purpose and show all employees that their 'work is powerful'. This visual campaign, which included authentic imagery and themes of belonging, successfully increased staff engagement and satisfaction. The campaign was also used to attract ideal candidates and support the hospital's new strategic plan.

The Women’s Hospital