Case Study: Sustainability Victoria drives recycling behaviour change with Ellis Jones

Sustainability Victoria reaches 130,000 people with Ellis Jones

Ellis Jones partnered with Sustainability Victoria, a government body, to address the challenge of engaging Victorians on social media to change incorrect recycling behaviors, specifically the practice of putting recycling in plastic bags.

The solution involved an influencer marketing strategy that used a diverse group of micro and macro influencers to promote the #recyclingroutine campaign concept. Ellis Jones's approach generated over 6,800 engagements and reached over 130,000 people, vastly exceeding targets and providing a successful benchmark for the client's future use of the channel.

Sustainability Victoria