Case Study: Solar Victoria boosts solar rebate uptake with Ellis Jones

Solar Victoria boosts ad recall to 31% with Ellis Jones

Solar Victoria, a Victorian government agency, faced the challenge of reframing solar energy as an affordable and reliable choice for the public amidst a price-sensitive market. The agency engaged the vendor, Ellis Jones, to reposition solar power and increase the uptake of its rebate programs, which cover solar panels, batteries, and other energy-efficient products.

Ellis Jones developed an integrated marketing campaign with the central message, "Switch to solar. It's that simple." The strategy included a relatable TV commercial and multi-channel advertising to humanize the process and directly address consumer anxiety about energy bills. The campaign evaluation by Ellis Jones showed strong results, including a 71% awareness of government solar rebates and 44% of surveyed respondents taking action, with over half planning to install solar within a year.

Solar Victoria