Case Study: Oho builds a safer community with Ellis Jones

Oho attracts ~500 leads with Ellis Jones

Ellis Jones partnered with Oho, a technology company formerly known as Duty of Care, to help it better position its mission of protecting vulnerable people. The challenge was to strengthen Oho's market presence as a platform that enables organizations to continuously monitor the accreditations of their workers and volunteers through a comprehensive rebranding and marketing initiative.

The solution implemented by Ellis Jones involved a multi-disciplinary approach encompassing research, brand identity development, and UX design. This resulted in the new Oho name, a unique visual identity, a revamped website, and a marketing strategy. Following the relaunch in early 2021, Ellis Jones helped Oho attract approximately 500 online enquiries from priority sectors, significantly strengthening its market position.

Oho (formerly Named Duty of Care)