Case Study: Jewish Care Victoria brings the essence of home to life with Ellis Jones

Jewish Care Victoria activates Hand-in-Hand with Ellis Jones across 9 marketing channels

Jewish Care Victoria, a provider of aged care services, sought to differentiate itself in the competitive aged care sector by capturing the Jewish understanding of 'home' for its new 'Hand-in-Hand' model. The vendor, Ellis Jones, was engaged to develop communications and a creative strategy that would effectively position this unique offering to the diverse Victorian Jewish community.

Ellis Jones implemented a comprehensive solution that included brand workshops, market research, and a review of digital strategy. This led to the development of an integrated marketing plan, new visual identity, and a suite of supporting assets including video content and marketing collateral. The outcome positioned Jewish Care's competency and effectively communicated the essence of its model to the community.

Jewish Care Victoria