Case Study: Goodhouse Partners launches a social housing brand and value proposition with Ellis Jones

Goodhouse Partners tackles a 500,000-home shortfall with Ellis Jones

Ellis Jones worked with Goodhouse Partners, a start-up addressing Australia's shortfall of affordable homes, to establish its business model and market presence. The challenge was to create a compelling value proposition and brand behind a genuine social purpose that would appeal to cross-sector partners unaccustomed to working together.

The solution from Ellis Jones included customer empathy mapping, brand identity development, value proposition modelling, and the creation of the company's website and IP. As a result, Goodhouse Partners experienced immediate and sustained interest from developers, community housing providers, and governments. Early-stage revenue is now supporting investment in strengthening their services and a valuable development pipeline.

Goodhouse Partners