Case Study: Good Cycles boosts CBD store awareness with Ellis Jones

Good Cycles boosts social media traffic by 129% with Ellis Jones

Good Cycles, a cycling business with a social purpose, needed to raise awareness of its brand and drive traffic to its new CBD store in Melbourne. The challenge was to create a marketing strategy and quick campaign that would capture the attention of the city's commuters. They engaged the vendor Ellis Jones for this project.

Ellis Jones developed a marketing strategy and campaign with the tagline "two-wheeled freedom never felt so good," which was delivered through outdoor street posters and social media advertising. The results were significant, including an average of 1.7 million vehicles seeing the posters daily, a 6% increase in website users, and a 129% increase in social media traffic. Ellis Jones also provided strategic assets that built a strong base for Good Cycles to continue its impactful communications and mission.

Good Cycles