Case Study: eSafety improves website UX and accessibility with Ellis Jones UX research

eSafety improves UX research across 2 studies with Ellis Jones

The customer, eSafety, is the world's first government agency dedicated to keeping citizens safer online. Its website had experienced uneven growth, leading to navigation and content challenges that created a fragmented user journey for Australians seeking help. The agency engaged the vendor, Ellis Jones, to conduct in-depth UX research to guide a website restructure and redesign.

Ellis Jones implemented a comprehensive UX research program that included heuristic reviews, usability testing, card sorting, and in-person workshops with diverse user groups. This approach provided eSafety with critical insights into user behavior and delivered actionable recommendations for optimizing navigation, content, and accessibility. The vendor's work was highly praised by the client, resulting in a clear roadmap for immediate improvements and longer-term investments to align the website's UX with its business goals.

eSafety