Case Study: Energy Consumers Australia helps Australians access new energy tech with Ellis Jones

Energy Consumers Australia reaches 356K people with Ellis Jones

Energy Consumers Australia, a national independent body, faced the challenge of consumer confusion and concern in the rapidly expanding renewable energy market, where regulation gaps and dodgy operators were exploiting customers. They engaged the vendor Ellis Jones to create educational content and guides to help Australians access new energy technology with greater ease and confidence.

Ellis Jones implemented a multi-channel campaign called Plug In, which featured a series of factsheets housed on a mobile-first microsite, supported by animated videos and social media assets. The results were significant, with the campaign reaching 356K people on social media, attracting 17K new users to the microsite, and achieving 8.1K factsheet downloads, alongside securing media coverage in outlets like the ABC.

Energy Consumers Australia