Case Study: Defence Health strengthens its brand strategy and visual identity with Ellis Jones

Defence Health delivers a comprehensive brand review with Ellis Jones

Ellis Jones was engaged by Defence Health, a private health fund for Australian Defence Force members and their families, to assess its brand identity. The challenge was to evaluate the suitability and competitive differentiation of the existing brand and to provide a strategic plan for its future refinement and evolution.

The solution from Ellis Jones involved comprehensive desktop research and collaborative workshops to understand the business and its audience. This led to a full review of the brand's toolkits and templates. As a result, Ellis Jones delivered a set of strategic recommendations for enhancing the brand's strategy, architecture, and visual identity, which directly informed a wider organizational innovation process.

Defence Health