Case Study: Convent Foundation (acf) brings Abbotsford Convent place branding to life with Ellis Jones

Convent Foundation (acf) activates place brand across 16 acres with Ellis Jones

The customer, the Convent Foundation (ACF), operates the Abbotsford Convent, Australia's largest multi-arts precinct. Their challenge was to more fully express the unique essence of the place to its diverse audiences and secure its future. The vendor, Ellis Jones, identified an opportunity to develop a place branding strategy, initially engaging through a project to renew the customer's digital presence.

Ellis Jones implemented a comprehensive place branding process that included stakeholder workshops, audience persona development, and strategic brand identity articulation. This equipped the ACF with a full suite of assets, including a place brand strategy with an activation roadmap and a refreshed visual identity. The strategy directly informed the site's architectural master planning and provided the foundation for the convent's future activation and financial independence.

Convent Foundation (acf)