Case Study: Centre for U drives electrification skills awareness with Ellis Jones

Centre for U reaches 190,108 viewers with Ellis Jones electrification campaign

The Centre for U, supported by Future Energy Skills, faced the challenge of ensuring a safe and skilled workforce for the rapid electrification of Australian homes and businesses, which is crucial for meeting national climate targets. To address consumer concerns about unqualified tradespeople and meet escalating demand, they engaged the vendor Ellis Jones to develop a skills awareness campaign.

Ellis Jones created a comprehensive campaign strategy featuring an animated character named Mick to simplify the message. The solution included a creative identity, targeted online advertising, video content, and stakeholder packs. The vendor's campaign exceeded all targets, achieving over 190,000 unique YouTube viewers and a 20.4% increase in qualified web traffic, while successfully reaching more than 20,000 electricians.

Centre for U