Case Study: Cabrini Health strengthens brand awareness and drives patient demand with Ellis Jones

Cabrini Health drives 1.7m impressions with Ellis Jones

Cabrini Health, a major not-for-profit healthcare provider, faced the challenge of driving awareness and demand for its services in Australia's competitive private healthcare market. The vendor, Ellis Jones, was engaged to develop and execute a health service marketing campaign targeting five key services and one facility.

Ellis Jones implemented a multi-channel campaign featuring targeted ad copy and creative assets for Google, Meta, and OOH advertising, anchored by the empowering call to action "Ask for Cabrini." The results were significant, with the campaign reaching 1.7 million ad impressions, a search ad click-through rate of 8.71%, and 16,000 users visiting the destination page within the first two weeks. Ellis Jones delivered outstanding outcomes that validated an always-on marketing approach for the customer.

Cabrini Health