Case Study: St. Edward's University achieves national enrollment growth with Elliance

St. Edward's University attracts national and international students with Elliance

St. Edward's University, a private Catholic institution, faced a challenge in expanding its reach beyond its Texas base to attract higher-quality students nationally. Perceived as expensive compared to large public universities, the school needed to articulate a compelling brand message. They partnered with the marketing firm Elliance for a branding strategy and web marketing services to address this.

Elliance developed a new strategy by rediscovering the university's founding story and its connection to Father Edward Sorin. This narrative was synthesized into a new website, search engine marketing, and social media campaigns. As a result, Elliance helped St. Edward's University successfully attract "right-fit" students from national and international markets, positioning it for sustained growth.

St. Edward's University