Case Study: Sopheon achieves product-led growth and lower acquisition costs with Elliance

Sopheon cuts cost per lead and acquisition with Elliance

Sopheon, a global leader in innovation management, developed a new product management software and sought to transition to a product-led growth model to open up the North American market. Their challenge was to improve the new user experience for trial users and generate demand cost-effectively, which prompted them to call the vendor Elliance for assistance.

Elliance advised Sopheon on improving the new user onboarding experience and implemented a series of rapid A/B tests for its demand generation campaigns. This strategy involved testing various ads, landing pages, geographies, and devices to identify the most effective combinations. As a result, Elliance helped Sopheon significantly lower its cost per lead and cost per acquisition, enabling the customer to successfully transition to a product-led growth flywheel model.

Sopheon