Case Study: Oncology Nursing Society grows membership, revenue, and engagement with Elliance's digital strategy

Oncology Nursing Society drives 62% of revenue through ONS.org with Elliance

The Oncology Nursing Society (ONS) faced a significant challenge as 20% of its membership was projected to retire within a decade. To ensure future growth and increase the perceived value of membership, ONS partnered with the digital agency Elliance to develop and implement a new digital strategy aimed at boosting revenue from courses, publications, and conferences.

Elliance implemented a "Nurses First" digital strategy, shifting the focus to the strength of ONS's 39,000 members. The solution involved creating three integrated websites: a redesigned ONS.org for career development resources, a new ONSfoundation.org to cultivate donations, and a content hub at Voice.ons.org for news and advocacy. This strategy delivered substantial results for Elliance's client, including 62% of ONS revenue now coming from website transactions, a 16.7% growth in general contributions in the foundation's first year, and 99% of traffic to the news site arriving via non-branded organic search terms.

Oncology Nursing Society