Case Study: Kansas City University regains leadership with Elliance's new website and blog

Kansas City University boosts traffic 40% in 4 months with Elliance

Kansas City University (KCU), one of the oldest and largest osteopathic medical schools in the US, faced increasing competition from new schools. To bolster its leadership position, KCU partnered with the vendor Elliance to outsmart the competition and better attract prospective students.

Elliance implemented a lean, mobile-first, and SEO-powered microsite and blog designed to answer the key question of why a student should choose KCU. The solution was based on insights into how prospective medical students use digital devices to research schools. As a result, KCU saw a 40% increase in traffic within just two months of launch and achieved over 25 new first-page Google rankings for highly competitive keywords, significantly improving its online visibility.

Kansas City University