Case Study: Hartford International University grows inquiries and applications with Elliance

Hartford International University generates 1,760+ leads annually with Elliance

Hartford International University, formerly known as Hartford Seminary, faced challenges with enrollment, an outdated revenue model, and a need to broaden its community reach beyond its seminary label. To address this, the university partnered with the digital marketing agency Elliance for a comprehensive rebranding and marketing initiative.

Elliance implemented a full rebrand, including a new name, logo, and website, alongside targeted paid advertising and content marketing campaigns. These efforts focused on promoting new degree programs and establishing thought leadership through a dedicated blog. The vendor, Elliance, successfully generated over 1,760 annual leads, doubled overall website traffic, tripled blog traffic, and achieved over 70 page-one Google rankings for key terms.

Hartford International University