Case Study: Grant Street Group opens the California market with Elliance

Grant Street Group wins San Mateo County, San Francisco, and Orange County with Elliance

Grant Street Group, a leader in online city and state bond auctions, sought to expand its new TaxSys online tax collection software into the California market. The Pittsburgh-based company faced the challenge of being perceived as an out-of-state vendor and needed to meet the high standards of the tech-centric California market. To help overcome this, they engaged the vendor Elliance.

Elliance implemented a rebranding and repositioning strategy to present Grant Street Group with a culture combining Silicon Valley's entrepreneurial spirit and Pittsburgh's grit. This included evolving the company's brand message and redesigning its website to highlight its TaxSys service and new gLabs R&D division. The impact was significant, with Elliance's work helping Grant Street Group secure major contracts in San Mateo County, the City and County of San Francisco, and Orange County.

Grant Street Group