Case Study: Carlow University achieves record enrollment growth with Elliance

Carlow University achieves 9% enrollment growth with Elliance

Carlow University, a small institution facing stagnant enrollment and the broader industry's demographic challenges, had found that its standard marketing practices were ineffective. They partnered with the digital agency Elliance to overhaul their strategy across brand, web, search, social, and mobile channels.

Elliance implemented a multi-faceted solution that reallocated the marketing budget to focus on signature programs, combined paid advertising for immediate leads with content/SEO for long-term growth, and powered all efforts with a new "underdog" brand identity. This strategy resulted in Carlow achieving its highest enrollment in a decade with 9% growth in 2023. Elliance's work also earned the university over 215 first-page Google rankings and 10.9 million blog impressions, significantly increasing brand awareness.

Carlow University