Case Study: Rite Aid achieves higher Amazon purchases and views with Elite SEM's full-funnel search and display strategy

RITE AID boosts Amazon purchases 10% with Elite SEM

Rite Aid, a national pharmacy chain, partnered with Elite SEM (via its Tinuiti commerce media team) to accelerate consideration for its private label over-the-counter products on Amazon. Their challenge was to find the right strategic mix of Amazon Search and Display advertising to drive profitable growth and increase market share.

Elite SEM implemented a comprehensive full-funnel strategy, beginning with a foundation of Paid Search Sponsored Ads and then leveling up with Amazon Sponsored Brands Video and DSP for mid-funnel activations. This solution, involving constant iteration and close partnership with the Rite Aid team, successfully increased product views and purchases. The results included an 11% increase in average views and a 10% increase in average purchases, allowing Rite Aid to sustain a higher sales trend line than similar brands on Amazon.

RITE AID