Case Study: Lifestyle Group Northern Ireland achieves digital transformation and real-time sales visibility with Elite Dynamics' EliteParks

Investing in and modernising today’s holiday parks

Lifestyle Group Northern Ireland, which acquired five coastal holiday parks in 2019, faced a critical technology challenge: most operations ran on standalone accounting software and spreadsheets, creating single-person dependencies and limiting growth. After a six-month evaluation, the company selected Elite Dynamics and its Microsoft-based EliteParks solution to modernise park management, bookings and finance across its estate.

Elite Dynamics implemented EliteParks across the parks (including Windsor, Cloughey, Ballyhalbert and Seahaven) within about 18 months, supported by onsite training and a dedicated internal champion. The result is a centralised, scalable system that replaces fragile Excel processes, gives any sales staff instant visibility of caravan and lodge stock, speeds handling of post-COVID sales leads, formalises maintenance workflows and future-proofs finance as the business expands — delivering immediate operational continuity and improved sales responsiveness.

Lifestyle Group Northern Ireland

Adrian Gleave

Owner and Director