Case Study: Mill Creek Residential boosts lead-to-tour conversion with EliseAI

How Mill Creek Residential Uses EliseAI to Enhance the Customer-Through-Resident Lifecycle

Mill Creek Residential, a national rental housing company managing over 30,000 homes, was challenged by the high volume of repetitive communications from residents and prospects. This burdened their onsite teams and their overflow call center solution was not meeting their specific operational needs. They sought an AI solution and partnered with EliseAI, implementing their full suite of conversational AI products including LeasingAI and VoiceAI.

By deploying EliseAI's technology, Mill Creek automated lead nurturing and resident communications. This solution dramatically increased their lead-to-tour conversion rate from 14% to 35%. Additionally, EliseAI helped collect $4 million in bad debt and delivered a fourfold return on AI investment. The implementation by EliseAI also improved customer service scores and generated significant operational savings by eliminating the need for the previous call center contract.

Mill Creek Residential

Taryn Silva

Vice President - Learning & Development