Case Study: Bristol Energy Triples Customer Loyalty with Eliq

Bristol Energy Triples Loyalty for Digital Customers with Eliq

Bristol Energy, a UK energy supplier, faced significant challenges including high customer churn, expensive service costs, and the costly marketing required for the national smart meter rollout. Operating in a fiercely competitive market where price caps squeezed profitability, they needed a way to engage customers more effectively and reduce operational expenses. To address this, they partnered with vendor Eliq to implement its white-label mobile app solution.

By deploying Eliq's white-label app, Bristol Energy provided customers with deep energy insights, self-service tools, and a direct channel to order smart meters. The solution delivered exceptional results for the vendor Eliq: app-users exhibited a 72% lower churn rate and made 62% fewer calls to customer service. Furthermore, 30% of app-users without a smart meter placed an order directly through the app, dramatically reducing acquisition costs and making these digitally-engaged customers the most loyal segment.

Bristol Energy