Case Study: Coca‑Cola achieves intuitive, global cooler selection with Elfsquad

Why Coca-Cola Chose Elfsquad CPQ

Coca‑Cola needed a user-friendly configurator to help customers and sales teams choose the right commercial cooler for their situation, continent and region. After evaluating options in a proof of concept, Coca‑Cola selected Elfsquad’s CPQ software to provide an intuitive Q&A/guided-selling experience that gives users control over data and product presentation.

Elfsquad implemented a guided-selling CPQ solution that leads users step‑by‑step to a flawless configuration; the proof of concept converted to a live engagement after an 8‑week test period. The deployment secured Coca‑Cola’s green light to move forward, prompted exploration of wider roll‑out across other Coca‑Cola divisions, and positioned Elfsquad for accelerated growth on the American and international market.

Coca-Cola