Case Study: Dewulf Group achieves a future-proof, scalable digital dealer portal with Elfsquad CPQ

How Dewulf Group uses Elfsquad CPQ as a digitalized and scalable dealer portal

Dewulf Group, a family-owned full-liner in agricultural machinery with nearly 400 employees, three locations and a dealer network of more than 120 partners, faced challenges digitizing and scaling its sales process for potato-growing customers. The company needed a future‑proof configurator and dealer portal that would integrate easily with its existing IT landscape, be cloud-based, and allow Dewulf to keep design control in-house rather than relying on a custom build that would quickly become obsolete. Elfsquad was chosen to address this need with its CPQ solution.

Elfsquad implemented its CPQ SaaS as a digital, scalable dealer portal that integrates simply with Dewulf’s systems, runs in the cloud and lets Dewulf maintain its own configuration design. The result is a standardized, more future‑proof sales and quoting process across 120+ dealers, reduced reliance on one-off custom development, and ongoing access to the latest software updates—delivering better scalability and lower maintenance than a custom configurator.

Dewulf Group

Hendrik Decramer

Chief Executive Officer