Case Study: Handtmann ends sales chaos with Elfsquad CPQ

Handtmann Ends Sales Chaos with Elfsquad

Handtmann, a market-leading supplier of filling and portioning equipment for the food processing industry, was struggling to manage highly complex, high-value sales orders as its global sales team and dealer network grew. Its old document-driven process relied on physical documents and long price lists, making configuration slow, hard to scale, and prone to errors for new and experienced sales staff alike. Elfsquad CPQ was the product used to address these challenges.

By implementing Elfsquad, Handtmann moved to a data-driven, business-led CPQ approach that guides users, integrates with its CRM, and helps ensure error-free configurations. With support from Walpole Partnership, the company defined a robust solution that its own teams can manage without IT or external consultants. The result was a simpler sales process, clearer offers, and a 50% faster quote creation and management process, helping Handtmann scale sales more profitably while maintaining its customized product offerings.

Handtmann

Katharina Vollmar

Head of Sales Standards & Processes