Case Study: Giesen Coffee Roasters halves quotation runtime and digitizes pre-production with Elfsquad

Giesen Coffee Roasters Proud Dutch manufacturers working just a bit differently

Giesen Coffee Roasters, a Dutch manufacturer of highly customized coffee roasters, faced growing complexity in order intake and quotations as customers demanded bespoke machines and accessories. To digitize their pre‑production process, speed up quoting and standardize internal and external sales work, Giesen selected Elfsquad’s product configurator and chain‑integration solution (integrated with Exact Online).

Elfsquad implemented a plug‑and‑play configurator synchronized with Exact Online, validated BOMs by engineers, and provided APIs for CRM and future showroom functionality. As a result, Elfsquad helped Giesen cut quotation runtime by 50%, improve internal process efficiency by about 30%, reduce order errors, free engineers for R&D, and enable future customer‑facing and dealer configuration capabilities.

Giesen Coffee Roasters

Davey Giesen

Chief Operating Officer