Case Study: Firma Hout & Staal achieves a robust, customer-ready product configurator in 10 days with Elfsquad

Firma Hout & Staal a configurator that is just as robust as their products

Firma Hout & Staal, a custom furniture producer, needed a way to present and price millions of product permutations quickly online and in their showroom. They partnered with Elfsquad and built their configurator using Elfsquad CPQ so customers could fully design and price tables and other furniture on the company’s website.

Elfsquad delivered a CPQ configurator that went live for end customers within 10 days and supports complex calculations (square meters, dependencies) and real‑time pricing, enabling Firma Hout & Staal to price more accurately and sell more easily. With Elfsquad’s support and API they rapidly added new lines (steel doors configured in one week), expanded configurator use across the business, and are moving to full website integration—resulting in faster product launches, clearer pricing, and improved sales efficiency.

Firma Hout & Staal

Jurre Derks

Chief Executive Officer