Case Study: Cellro achieves 50% faster work preparation and a 100% correct customer story with Elfsquad Product Configurator

Cellro halves work preparation time with a 100% correct story

Cellro, a Dutch manufacturer of robotic automation cells for the machining industry, faced the challenge of selling highly configurable, technical products at scale while securing specialist knowledge and achieving 100% standardization across sales and dealer channels. To address complex choices around machine layout, grippers, storage modules and software, Cellro adopted the Elfsquad Product Configurator to make configurations understandable, enforce standards, and connect dealers directly to product data.

Elfsquad implemented a fast-to-adopt configurator with clear 2D visualizations, automatic quotation documents, BOM integration into Trimergo and project handover Word documents. The result: Cellro now delivers a 100% correct story to customers, generates complete, always-correct quotations, and has halved work preparation time, while improving dealer scalability and preserving technical knowledge across the organization.

Cellro

Bram de Koning Jr.

Product Manager