Case Study: Tool creates a faster, lifelike Anthony Joshua campaign with ElevenLabs

Tool uses ElevenLabs to recreate Anthony Joshua's voice

Tool, a leading creative production partner, was challenged by Under Armour to create a campaign for boxer Anthony Joshua while he was unavailable for recording due to his training schedule. With a tight timeline, Tool needed a way to produce a high-quality voiceover without access to the talent. They turned to ElevenLabs for its Text-to-Speech service to overcome this obstacle.

ElevenLabs used samples from the athlete's interviews to generate a hyper-realistic synthetic clone of his voice. This solution drastically reduced the production timeline; a process that typically takes 5-6 weeks was completed in just 4 weeks. The quality of the AI voice was so impressive that everyone on the team was blown away, successfully bringing the campaign to life.

Tool

Dustin Cailiff

President