Case Study: Shapes brings AI friends to life with ElevenLabs voice technology

How Shapes is bringing AI friends to life

Shapes, a company creating interactive AI friends on Discord, sought to make their AI entities more lifelike and engaging. They partnered with the vendor ElevenLabs to integrate high-quality voice generation into their product, moving beyond simple text-based interaction.

By implementing ElevenLabs' text-to-speech technology, Shapes allowed users to give their AI friends a custom voice. This solution, which became a key premium feature, significantly enhanced user experience and engagement. The measurable impact was substantial, as ElevenLabs' technology was a major driver behind paid sign-ups, helping Shapes grow to over one million monthly active users and leading them to upgrade to an enterprise plan.

Shapes

Jasroop Dhingra

Shapes