Case Study: Audio Pitara achieves global podcast success with ElevenLabs AI voice narration

Audio Pitara launches top 10 global podcast with Hindi AI narration

Audio Pitara, a podcast production company, sought an AI audio solution to achieve low production costs and quick turnaround times while maintaining high-quality, engaging narration for their Hindi content. They turned to the vendor ElevenLabs for its text-to-speech service and large library of Indian voices.

By implementing ElevenLabs' AI voice technology, Audio Pitara launched the Hindi podcast "Dil se Dil tak," initially without disclosing the AI narrator. The solution was a resounding success, with the podcast achieving over 2.5 million downloads, reaching top 10 global chart positions, and winning the HT Smartcast Podmaster Award 2025 for Best Use of AI. This successful partnership with ElevenLabs has empowered Audio Pitara to aggressively expand into new audiobooks and audio shows.

Audio Pitara

Tapan Gupta

Co-Founder