Case Study: Lazy Tan achieves a high-performing Shopify launch with Eleven

Lazy Tan launches a Shopify store with Eleven and hits a 3.01% conversion rate

Lazy Tan, a health and beauty brand, needed to quickly launch a high-performing direct-to-consumer Shopify store that matched its cheeky brand identity. They challenged the vendor, Eleven, to turn their brand guidelines into a fully functional e-commerce machine with integrated subscriptions and a TikTok Shop sync, all within a tight timeline and without a fully bespoke build.

Eleven implemented a lean, theme-led solution that brought the brand to life with intuitive navigation and a seamless user experience. They handled the complex backend setup, including subscriptions, reviews, and the TikTok Shop integration. The result was a successful launch with a fully connected multichannel presence and a strong conversion rate of 3.01%.

Lazy Tan