Case Study: TRIP Drinks boosts subscriptions and AOV with Eleven

TRIP Drinks boosts subscriptions by 51% with Eleven

Trip Drinks, a UK-based brand of CBD-infused beverages, needed to increase average order value and subscription rates for its Shopify Plus store. Their existing subscription option was limited and lacked optimization. The challenge for vendor Eleven was to develop a robust "build-a-box" feature that integrated seamlessly with the company's operations and provided a clear, intuitive user experience.

Eleven implemented a custom solution using the Recharge subscription platform, combined with metaobjects, metafields, and a Vercel server. This allowed Trip Drinks to offer highly flexible and manageable subscription flows with dynamic pricing. The results were significant, driving a 51% increase in subscriptions and a 119% boost in average order value, while also improving overall site conversion and user experience.

TRIP Drinks