Case Study: JENKI boosts conversions and subscription growth with Eleven

Jenki boosts conversion 16% with Eleven

Jenki, a brand known for its premium Japanese matcha, needed an ecommerce experience that matched its premium product and could drive subscription growth. Their challenge was migrating from a legacy Shopify theme while designing an intuitive subscription model for their Starter Kit that was simple for customers and operationally efficient. They partnered with Eleven for UX/UI design, a Shopify migration, and a subscription strategy.

Eleven rebuilt Jenki's site with a custom design on a robust Shopify theme, creating a clear subscription flow using Recharge. The solution simplified navigation and highlighted the value of subscriptions. Post-launch, the new experience increased conversion rate by 16%, average order value by 1.9%, and subscription checkouts by 15%, providing Jenki with a scalable foundation for growth.

Jenki