Case Study: Hoxton Macs boosts conversions with Eleven

Hoxton Macs boosts conversions 16% with Eleven

Hoxton Macs, a UK-based expert in refurbished Apple Macs, faced the challenge of overcoming negative market perceptions associated with refurbished goods. They needed a new brand identity that felt youthful and trustworthy, moving away from a "market stall" vibe, while also needing a high-converting e-commerce platform. They partnered with the vendor Eleven for comprehensive branding, strategy, and Shopify development services.

Eleven implemented a three-part solution: a new branding strategy to make Macs accessible to all, a UX-focused Shopify web design with a tiered product classification, and a development phase that built a flexible, component-based store on Shopify 2.0. This approach resulted in a significant measurable impact, including a 16% increase in conversion rates and a 25% increase in orders for Hoxton Macs.

Hoxton Macs