Case Study: Days achieves higher conversion and AOV with Eleven

Days boosts conversion by 44% with Eleven

The customer, Days, a modern alcohol-free beer brand, faced the challenge of optimizing its e-commerce user experience to boost conversion and average order value without sacrificing its brand identity. Partnering with vendor Eleven, they sought to address friction points uncovered in a UX audit and mature their on-site brand presentation.

Eleven implemented a comprehensive UX and design refresh, reorganizing page hierarchies, streamlining navigation, and refining product pages with improved subscription messaging. This insight-led approach, combined with brand elevation efforts, resulted in a 44% increase in conversion rate and a 4% rise in average order value for Days, alongside significant improvements in site performance scores.

Days