Case Study: Large Hospital achieves 25% conversion and <$1 per-member acquisition via Wi‑Fi with Eleven

How one hospitality brand partnered with Eleven to create a new & substantial loyalty acquisition channel with Wi-Fi

Large Hospital partnered with Eleven to address low loyalty enrollment and missed opportunities to capture guest contact and engagement at the point of Wi‑Fi connection. Using ElevenOS, Eleven’s cloud‑based guest Wi‑Fi platform, the customer wanted a seamless, branded authentication experience that would both preserve Wi‑Fi quality and turn connections into a high‑value loyalty acquisition channel.

Eleven built an intelligent, CRM‑integrated onboarding flow that checks loyalty status in real time, offers free premium Wi‑Fi in exchange for sign‑ups, and personalizes post‑connect offers. The program drove dramatic results: over 2.8 million new loyalty members in the first six months, a 25% conversion rate (a 568% improvement over post‑connect redirects) and an acquisition cost of less than $1 per member, while remaining rapidly deployable and revenue‑aware.