Case Study: Reliance Worldwide Corporation (RWC) / SharkBite achieves massive reach and engagement with Elevation Marketing

Reliance Worldwide Corporation boosts SharkBite reach to 449M+ impressions with Elevation Marketing

Reliance Worldwide Corporation (RWC), a manufacturer of water control systems, faced the challenge of overcoming skepticism from professional plumbers and DIYers about its innovative SharkBite push-to-connect plumbing products. They needed to educate these target audiences on the product's proper use and reliability while maximizing their media ROI. RWC engaged Elevation Marketing for its B2B media planning and buying expertise to structure a new influencer campaign and develop a paid media strategy to effectively reach all audience segments.

Elevation Marketing implemented a data-driven, omnichannel media strategy that utilized behavioral, demographic, and geographic targeting to deliver tailored messages across YouTube, paid social, display, and search advertising. The solution integrated influencer-generated content into a holistic campaign that dramatically expanded RWC's reach. The results far exceeded expectations, generating over 449 million impressions and 1.5 million clicks against targets of 97 million and 200,000 respectively. Elevation's campaign successfully positioned SharkBite as the top-of-mind brand in its category.

Reliance Worldwide Corporation (rwc) / SharkBite