Case Study: PointClickCare achieves lower cost-per-lead and stronger engagement with Elevation Marketing

PointClickCare cuts cost-per-lead by up to 88% with Elevation Marketing

PointClickCare, a healthtech company specializing in cloud-based EHR solutions for senior care, faced a challenge with high lead costs and ineffective paid media campaigns after expanding into new healthcare sectors. They partnered with Elevation Marketing to implement a smarter paid media program to improve audience targeting and lead quality.

Elevation Marketing provided a strategic, performance-driven media program that included enhanced audience segmentation and lead nurturing. The solution delivered significant results, decreasing cost-per-lead by up to 88% and exceeding click-through rate benchmarks by up to 51.5%.

PointClickCare