Case Study: Pella launches Steady Set and drives 2,000 qualified leads with Elevation Marketing

Pella generates 2,000 leads for Steady Set with Elevation Marketing

The customer Pella faced the challenge of launching Steady Set, a new interior window installation system designed to disrupt the industry. Their goal was to preview the product and generate 2,000 leads among qualified custom home builders. They engaged the vendor Elevation Marketing to help achieve this.

Elevation Marketing implemented a highly targeted omnichannel paid media campaign. Their solution included guiding messaging and creative to execute a full-funnel, benefits-driven effort that created personalized experiences for the target audience. The results exceeded expectations for both lead volume and cost-per-lead, propelling Pella to the top of the premium home window market and establishing dominance in a new segment they created.

Pella