Case Study: CHS boosts premium diesel launch success with Elevation Marketing

CHS launches premium diesel with Elevation Marketing and improves fuel economy up to 5%

CHS, the parent company of the Cenex brand, faced the challenge of launching an enhanced premium diesel fuel line in a crowded market. They needed to differentiate their product, increase engagement with key audiences like fleet operators, and achieve a swift market entry. To address this, CHS partnered with Elevation Marketing to develop a strategic go-to-market plan that would solidify their category leadership.

Elevation Marketing conducted extensive discovery, which revealed untapped opportunities in the construction and Over the Road (OTR) sectors. They developed a new messaging matrix focused on protection, power, and precision, and created a comprehensive suite of sales and marketing tools, including animated videos, digital ads, and sales enablement materials. The fresh creative positioning successfully powered the product launch, receiving an enthusiastic reception from stakeholders and building brand awareness across target audiences.

CHS