Case Study: Lyra Health achieves 7-figure pipeline growth with Elevated Third's 6sense ABM solution

Lyra Health boosts pipeline by 7 figures with Elevated Third

Elevated Third helped Lyra Health, a leading mental health care benefits provider, jumpstart its account-based marketing (ABM) program. The healthtech company struggled with configuring its 6sense platform, aligning sales and marketing, and moving beyond basic demand generation to effectively use intent data.

The solution from Elevated Third involved refining Lyra's ideal customer profile and establishing personalized ABM plays supported by tailored content. By integrating Lyra's scoring model with 6sense intent data, the teams prioritized high-value accounts and implemented consistent messaging. This strategy resulted in a 7-figure pipeline increase for Lyra Health.

Lyra Health