Case Study: Comcast Technology Solutions boosts engagement with Elevated Third's Drupal ABM personalization

Comcast Technology Solutions boosts site engagement 30% with Elevated Third

Comcast Technology Solutions, a division of the multinational telecommunications company, sought to drive value and better meet the needs of its customers in a saturated market following a new product launch. To boost brand awareness, they partnered with vendor Elevated Third to execute an Account-Based Marketing (ABM) strategy using the Drupal platform.

Elevated Third implemented a personalized ABM approach for Comcast, integrating martech solutions like Demandbase with Drupal to deliver dynamic, real-time content to targeted users. This strategy included targeted ads, look-alike account modeling, and enhanced lead tracking methods. The solution successfully increased the average time spent on the site by 30% and created more opportunities for engagement within Comcast's sales pipeline.

Comcast Technology Solutions