Case Study: The Dry Drinker boosts ROAS and sales with Elevate UK

The Dry Drinker - Customer Case Study

The Dry Drinker, the UK’s biggest supplier of non-alcoholic and low alcohol drinks, partnered with Elevate UK to improve profitability in a highly competitive market as large supermarkets moved into the space. Elevate UK took over management of the client’s Google Ads marketing, including Google Shopping, Google Ads, and Google Merchant Center.

Elevate UK reorganized the account structure and launched four new Google Shopping campaigns and four new standard search campaigns, using single product ad groups and single keyword ad groups for precise targeting. The changes delivered strong results, including sales up 121% in 60 days and 158% in 180 days, revenue up 127% and 207%, and total ROAS up 197% and 232%, with Google Shopping ROAS also rising 88% in 60 days and 103% in 180 days.

The Dry Drinker