Case Study: Teamo cuts cost per install by 48% with Elevate UK's PPC app marketing

Teamo cuts cost per install by 48% with Elevate UK

Teamo, a sports team management app, needed to reduce its cost per install by 30% without cutting its total ad spend. The vendor, Elevate UK, employed its PPC expertise and Google Ads Universal App Campaigns to address this challenge.

Elevate UK implemented a new multi-campaign strategy to target different audience segments, moving beyond the limitations of standard App campaigns. This approach successfully reduced the cost per install by 48% to £1.12 and increased app installs by 52%, significantly exceeding the client's initial target.

Teamo