Case Study: Teamo achieves a 48% lower CPI with Elevate UK PPC app campaigns

Teamo - Customer Case Study

Teamo, a sports coaching and team management app, partnered with Elevate UK to improve performance from their Google Ads app marketing efforts. While their Universal App Campaigns were producing solid early results, growth began to stall after months of only small improvements in conversion rate and cost per acquisition, prompting the need for a new approach.

Elevate UK implemented a multi-campaign PPC strategy, using separate campaigns to target different segments of the audience more effectively. In just six weeks, this drove a 661% increase in conversion rate, cut CPI by 48% to £1.12, increased installs by 52%, and reduced ad spend by 15%.

Teamo