Case Study: Sportplan boosts PPC ROI and organic traffic with Elevate UK

Sportplan - Customer Case Study

Sportplan, the world’s largest provider of online sports coaching, partnered with Elevate UK to improve the performance of its existing PPC campaigns and test outsourced PPC management. The company wanted to increase traffic quality and conversion rates while also growing organic search volume without losing conversions.

Elevate UK audited and restructured Sportplan’s PPC account, provided ongoing PPC management, and developed an SEO strategy focused on improving AdWords ROI and organic growth. The results included a 113% year-on-year increase in AdWords conversion rate, a 136% rise in estimated ROI on signups, over 260,000 additional organic visits in 15 months, and nearly 8,000 more subscriptions from organic traffic.

Sportplan