Case Study: RightDrive reduces cost per lead by 47% with Elevate UK PPC, SEO and CRO

RightDrive - Customer Case Study

RightDrive, a UK car finance company specializing in helping people with low credit scores, was facing a tough and highly competitive market with high click costs and declining ROI from its in-house PPC activity. Elevate UK supported RightDrive with PPC, SEO, and CRO services to help improve performance and competitiveness.

Elevate UK completely restructured RightDrive’s PPC campaigns, creating around 15,000 new keywords and 5,000 unique ads to better match search intent with ad and landing page copy. The work delivered strong results after eight months, including a 19% reduction in average cost per visit, a 51% increase in overall conversion rate, and a 47% reduction in average cost per lead, while maintaining visit volume and shifting some budget into organic SEO.

RightDrive